Beat Monday is a series of epic weekend adventures designed to push the boundaries of what’s possible in 64 hours between Friday night and Monday morning. It follows athletes Mike Chambers & Jason Antin as they reimagine the weekend and dispel the notion of not having enough time. It inspires it's adventure enthusiast audience to break their routine and squeeze the most out of their weekends.

CHALLENGE

Outside TV wants content that not only celebrates the spirit of human adventure, but also provides valuable brand sponsor potential.

APPROACH

We’ve developed, sold, and fully produced 3 seasons and 15 episode of Beat Monday. Originally created as a Merrell branded Original Series for Season 1, it has since been become an Outside TV Original Series for Season 2 & 3

RESULT

Beat Monday has consistently been one of Outside TV’s top performing digital shows with a view through rates of 80% on key episodes and was their second most streamed digital content in 2021. Beat Monday anchored Outside’s 2022 Toyota Tundra campaign as the key series integration activation. This campaign across Outside's platform delivered 39.3 Million impressions, 29.2 Million views, and 73k potential drivers sent directly to Toyota packages. Beyond the Toyota Tundra integration, Beat Monday has provided valuable paid placements and brand integrations for Coros Watches, Merrell, Alpacka Packrafts, Ventum Bikes, and more.