Binge responsibly.

LG wanted a campaign to promote the OLED TV’s revolutionary Eye Comfort Displays. So we partnered with agency HS Ad to create 3 spots around the concept that for all your TV binges you need an OLED TV to protect your eyes, and a little magic to make your binge perfect.

CHALLENGE

LG wanted to distinguish how their patented OLED Eye Comfort Display technology stands out from the market and delivers significantly lower eye strain & blue light strain to viewers.

APPROACH

With agency partners we concepted and produced the “Binge Responsibly” Eye Comfort campaign that shows how LG OLED TV’s, and a little sprinkle of magic, will make your TV binges more comfortable and a little more fun.

RESULT

This campaign rolled out on social and YouTube ads, and in the hotly competitive OLED TV market helped LG lead win 62% of the marketshare in 2022 with increased sales over direct competitors.